How to Write a Marketing Manager Job Description: Important Skills and Role Responsibilities

These are the key skills, role responsibilities and salary info needed to write a marketing manager job description.

Written by Bailey Reiners

person working at laptop surrounded by marketing materials

Image: Unsplash / Built In UPDATED BY Rose Velazquez | Sep 23, 2022

No matter your industry, there are similar requirements and responsibilities that link all marketing managers together. In order to write a stellar marketing manager job description, you’ll need to know common career paths, role expectations and the tools they use to succeed. We’ll cover all that in this article.

Table of Contents

Free Templates: Job Description Library Access our entire library of templates for your open roles.

What Does a Marketing Manager Do?

Marketing managers are responsible for creating content that attracts target personas and converts leads into customers. In order to gain the skill set needed to succeed in this role, marketing managers typically have prior experience in an entry-level marketing job, such as a marketing coordinator, marketing specialist, content marketer or a similar role.

What Is a Marketing Manager?

Marketing managers coordinate content creation for print and digital media campaigns, email, social media, webinars, events and more. They must be familiar with the online tools necessary to fulfill their duties and their education likely focused on marketing, business management or communications, or they have equivalent experience.

Marketing Manager Skills and Responsibilities

Marketing managers are often responsible for managing all or many of the marketing channels utilized at a company, including but not limited to print and digital media campaigns, email marketing, social media marketing, content marketing, webinars, events and more.

Top Marketing Manager Skills

A large part of their role involves collaborating with the sales team to ensure marketing qualified leads (MQL) are funneled to the sales team based on defined target personas. The better marketing managers are at identifying MQLs, the more efficient the sales team can be at identifying sales qualified leads and converting them to customers.

Content Marketing Tools

Many marketing managers need to be well-versed in a variety of content creation from short social media content to long-form eBooks and webinars so that they can tailor their strategies to better attract different audiences.

Social Media Marketing Tools

At larger companies, there may be more specialized roles for different channels, like a social media marketer and an email marketing specialist, who may report to the marketing manager or director. That’s why having a marketing manager who knows how to use these common social media marketing tools can be a boon:

Search Engine Optimization Tools

To continuously improve their strategies, they need to be skilled in monitoring and analyzing data related to lead generation, engagement, funnel tracking and automation to name a few. In order to help marketing managers optimize their efforts, there are a variety of online tools and automation platforms like these search engine optimization tools:

Marketing Manager Salary Information

Including salary information on job descriptions helps candidates determine whether or not a role is within their salary expectations, saving you time reviewing applications that won't work out in the end.

To give you a better idea of what marketing managers expect to make, we’ve included average salary information from seven major hiring markets in the United States. To further your research, click on the links below.

Marketing Manager Job Description Template

We’ve created a customizable marketing manager job description template for you to take with you and tailor to represent your specific role.

Again, please make sure to alter this template to better reflect the responsibilities and requirements of your team and incorporate some personality.

Company Bio

Use this section to provide a high level overview of your company, culture, perks and benefits, career development opportunities and anything else that will get candidates excited about your company.

Responsibilities

Requirements

Include a portfolio of successful events, webinars, social media campaigns, email campaigns, etc.

Five Marketing Manager Job Description Examples

Now that you know what to look for in a marketing manager, let’s see how a few companies put that information into cohesive job descriptions. You’ll notice we’ve redacted some information to respect the privacy of the companies that originally posted them.

1. Marketing Manager, Account Based Marketing

This role is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts. They will act as a liaison between marketing and sales teams to develop 1:1, and 1: few tactics designed to penetrate targeted accounts.

The ABM manager leads and builds marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing third-party vendors to meet pipeline requirements of account segments. You should be creative, client-focused, innovative and dedicated.

Responsibilities

Requirements

2. Senior Marketing Manager, Go-to-Market Strategy

This role will develop and execute a go-to-market strategy aligned with practice goals. You will be responsible for managing day-to-day activities associated with creating high-end thought leadership, including white papers, articles, speaking events, case studies and videos, event management and logistics for tradeshows and conferences as well as internally hosted client events, and creating messaging that highlight our differentiators and tell our story.

We are looking for someone that brings passion and new ideas to the table, understands the value of ROI and how to measure the impact of marketing, and is a strategic business partner willing to work across all levels to achieve goals. This position will work closely with members of the marketing, business development, [redacted], and leadership teams.

Responsibilities

Qualifications

3. Senior Marketing Manager

We are looking for a Marketing Manager who will be responsible for developing, executing, and overseeing our overall brand and marketing strategy, including tactical implementation. This is a hands-on position that will develop with multi-channel, multi-touch, marketing programs, including email campaigns, social media, conferences and events, PR releases, website and inbound strategies.

We are searching for someone who can share our story through compelling content and drive pipeline growth. The ideal candidate thinks strategically while getting into the weeds and brings a positive energy to the team. This person should build a marketing strategy to meet our company goals while launching into execution.

Responsibilities

Preferred Experience

4. Marketing Manager, Demand Generation

We are looking for a demand gen marketer to join our team. At [redacted], we’re all about driving results and creating experiences that surprise and delight our future and existing customers. If you’re a marketer who loves demand gen funnels, understands the customer journey and uses both sides of your brain to create creative campaigns that grab people’s attention and get them to take action.

At the same time you should also enjoy digging deep into data to understand the impact of each campaign. In this role you will be measured for success based on three metrics, net new contacts added, and number of engaged existing contacts and number of meetings booked for our sales team as a result of your campaigns.

What You’ll Be Doing

What Type of Skills You’ll Need

5. Marketing Manager, Global Campaigns

The campaigns manager is responsible for driving integrated global marketing campaigns that support the entire buyer’s journey including top of funnel, mid funnel and upsell / cross sell programs. The qualified candidate will be a driven and engaged marketer with a successful track record of developing global campaigns through an omni-channel, needs-based, and highly personalized approach. They will be highly skilled at program management and hold best-practices in campaign execution.

What We Want You to Do

Planning

Execution

Reporting and Optimization

Basic Qualifications

Preferred Qualifications

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